Big ad agencies, often mocked as lumbering dinosaurs, are showing a new nimbleness when it comes to adjusting to shifts in media and marketing, according to this article. Earnings at the big four advertising holding companies are returning to pre-recession levels, and hiring is starting to come back as well. BBDO Chairman and Chief Creative Officer David Lubars said that "Americans like a story of the big guys getting taken down, but that doesn't mean that's what is actually happening."
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