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Capital City Communicators (CCC) is the Treasure Valley’s leading professional organization for professional communicators. Our membership spans the entire communications spectrum, including public relations specialists, freelance writers, corporate communicators and journalists.
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I'm a Senior Health Education Specialist for the Dept. of Health and Welfare's Idaho Tobacco Prevention and Control Program, also called "Project Filter." I develop, evaluate and manage the social media communications, as well as the print communications projects, for the program. I also represent my program at community events across the state. And I squeeze in writing and graphic design for my program, too. I'm very, very busy.
By Chuck Malloy
Take it from this experienced news hound. Personal relationships with reporters and editors are more important than ever for those in public relations. It also helps to add a dash of compassion and understanding for the jobs they do.
While personal relationships have always been a big part of the PR business, the ground rules are a little different in a time when newsrooms are cutting their staffs and adjusting priorities. Kenton Bird, director of the School of Journalism and Mass Media at the University of Idaho, tells me that the hardest-hit papers are mid-sized metros such as the Idaho Statesman and Spokesman-Review (Spokane). Smaller papers, such as the Lewiston Morning Tribune and Moscow-Pullman Daily News have been relatively stable in staff size.
Read more...1 week ago via MailChimp